Hokie Effect is an SGA initiative that began in 2002 with a goal to raise school spirit by creating and selling t-shirts. During the first years of the program, Hokie Effect only made shirts for football until the basketball program was introduced in 2007.

Every year there are two games during the football (Maroon Effect and Orange Effect) and basketball (Maroon Out and Black Out) season that are ‘Effect’ games that encourage students and fans to wear a certain color and to purchase the official Effect shirts.

Where to Purchase the 2020-2021 Shirts

The production and designs are delayed to due COVID-19 and unknown status of football. We are working diligently will be sure to update you as soon as we have more information.

The SGA Hokie Effect Shirts are sold the University Bookstores (Hokie Shops), Stadium Shops, and Online.

Short Sleeve: $16.95

Long Sleeve: $21.95

The 2020-2021 Basketball Maroon Out and Black Out Shirts will be available later in the fall semester. Be on the lookout to purchase your basketball shirts.


How can I purchase Shirts from past years?

Every spring the previous year’s shirts is “retired” and no longer made available for sale.  In keeping with the tradition of Hokie Effect, past shirts are not re-printed or re-sold.  Fans seeking past shirts have found the best luck on sites such as eBay.